Insurance Marketing Stack Calculator | Direct Connection Advertising & Marketing
Free Insurance Stack Audit

Is your insurance business overpaying for its marketing tech stack?

Most insurance businesses are running 6-9 tools and paying $800 to $1,200 per month. Check off which platforms you're using below, and see your unique total in under 2 minutes.

6–9
Avg tools per agency
$900+
Avg monthly stack cost
87%
Tool overlap potential
Step 1 of 2
Select every tool your business is currently paying for
Note on pricing: Prices shown are standard published rates. Your actual cost may vary based on annual billing discounts, legacy pricing, or negotiated contracts. Use the "other" field to enter your real cost where it differs.
CRM ?A CRM (Customer Relationship Management) tool stores your clients and leads, tracks every interaction, and manages your pipeline from first contact through renewal.
HubSpotfrom $0/mo
Free$0/mo
Starter$20/mo
Starter Customer Platform$20/mo
Professional$890/mo
Enterprise$3,600/mo
Salesforcefrom $25/mo
Starter Suite$25/mo
Pro Suite$100/mo
Enterprise$165/mo
Unlimited$330/mo
Pipedrivefrom $14/mo
Lite$14/mo
Growth$39/mo
Premium$59/mo
Ultimate$79/mo
ClickFunnels CRMfrom $97/mo
Launch$97/mo
Scale$197/mo
Optimize$297/mo
Other CRMcustom
Email Platform ?Software you use to send marketing emails and newsletters, build automated email sequences, and track opens and clicks.
Mailchimpfrom $0/mo
Free$0/mo
Essentials$13/mo
Standard$20/mo
Premium$350/mo
ActiveCampaignfrom $15/mo
For 1,000 contacts:
Starter$15/mo
Plus$49/mo
Pro$79/mo
Enterprise$145/mo
For 10,000 contacts:
Starter$149/mo
Plus$189/mo
Pro$375/mo
Enterprise$589/mo
Klaviyofrom $0/mo
Free$0/mo
Email$45/mo
Email + SMS$60/mo
Custom Pricing,
Constant Contactfrom $12/mo
Lite$12/mo
Plus$35/mo
Pro$80/mo
Other email toolcustom
Funnel Builder ?A tool for building landing pages and multi-step funnels that capture leads, such as quote request or contact forms.
ClickFunnelsfrom $97/mo
Basic$97/mo
Pro$197/mo
Optimize$297/mo
Leadpagesfrom $29/mo
Pro$29/mo
Business$49/mo
Grow$99/mo
Optimize$199/mo
Unbouncefrom $29/mo
Starter$29/mo
Build$99/mo
Experiment$149/mo
Optimize$249/mo
Other funnel toolcustom
Review & Reputation ?Software that automatically requests reviews from clients and helps you manage your ratings across Google, Facebook, and other sites.
Podiumfrom $249/mo
Essentials$249/mo
Standard$399/mo
Professional$599/mo
Birdeyefrom $299/mo
Starter$299/mo
Growth$399/mo
Dominate$499/mo
Grade.usfrom $124/mo
Small Business$124/mo
Multi Locationcustom
Other review toolcustom
Social Media Management ?Tools for scheduling and publishing social media posts, and tracking engagement across multiple platforms from one place.
Hootsuitefrom $99/mo
Standard$99/mo
Professional$199/mo
Advanced$399/mo
Bufferfrom $0/mo
Free$0/mo
Essentials (per channel)$5/mo
Team (per channel)$10/mo
Laterfrom $18.75/mo
Starter$18.75/mo
Growth$37.50/mo
Scale$82.50/mo
Loomlyfrom $65/mo
Starter$65/mo
Beyond$332/mo
Enterprisecustom
Other social toolcustom
Calendar & Scheduling ?Booking tools that let clients schedule calls or meetings with you automatically, without the back-and-forth emails.
Calendlyfrom $0/mo
Free$0/mo
Standard$12/mo
Teams$20/mo
Other calendar toolcustom
Automation & Integrations ?Connector tools like Zapier or Make that pass data between your other apps so they work together automatically.
Zapierfrom $0/mo
Free$0/mo
Professional$29.99/mo
Team$103.50/mo
Make (Integromat)from $0/mo
Free$0/mo
Core$10/mo
Pro$18/mo
Teams$34/mo
Other automation toolcustom
SMS & Texting ?Tools for sending text messages to clients, such as appointment reminders, renewal notices, or follow-ups.
Separate texting toolcustom
Your current stack
$0/mo
Adjusted stack$0/mo
Direct Connection Insurance Marketing Stack$97–$297/mo
You could save
$0/mo
$0/year
Direct Connection Insurance Marketing Stack: $97–$297/mo
Your current stack costs
$0/month
The Direct Connection Insurance Marketing Stack costs $97 to $297/month
Monthly savings
$0
Yearly savings
$0
Overlaps detected in your stack
Overlap deductions are estimates. The audit call will give you an exact breakdown.
Now that you know your numbers, what comes next?

We offer a free 20-minute Insurance Stack Audit to review where your stack stands, and what it could look like simplified. Schedule your call (with a real expert!) below.

Here's how to start saving on your monthly bill:
🗺️
Book a free, personalized stack audit
In under 20 minutes, we'll go through every tool you're running, what's redundant, and exactly what it's costing you.
📋
Receive your custom migration plan
A step-by-step plan built specifically for your agency. See which tools to replace, what the transition looks like, and what stays the same. Yours to keep whether you move forward with us or not.

No obligation after the call. If consolidating isn't the right move for your agency, we'll tell you.

20 minutes with Anita Nevins, Direct Connection Advertising & Marketing. No sales pressure.

Your savings estimate is based on the plan prices you selected. Actual savings may be higher if you're on a discounted or annual plan. The audit call will give you an exact number based on your real costs.
What Is A Marketing Stack Audit?
Here's exactly what you get
🗺️
We map your stack
We go through every tool you're running and what you're paying for it. Just give us the numbers, and we'll do the rest.
🔄
We show you what can be consolidated
Side by side, what stays, what goes, what a single platform covers instead. Full picture before any decision.
💰
You get a real number
Clear monthly cost comparison specific to your agency. Your actual tools, your actual costs, your actual savings.
20 minutes to know exactly where your stack stands, and what it could look like simplified.
Book your call
Pick a time that works for you

Free 20-minute Insurance Stack Audit with Anita Nevins

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